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~person:"Verhoef, Peter C."
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
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Marketingmanagement
Relationship marketing
Beziehungsmarketing
55
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
14
Markenführung
14
Marketing management
14
Customer satisfaction
10
Kundenwert
10
Kundenzufriedenheit
10
Customer value
9
Einzelhandel
9
Marketingtheorie
9
Retail trade
9
Marketing theory
8
Category Management
7
Category management
7
Distribution channel
7
Vertriebsweg
7
Dienstleistungsqualität
6
E-commerce
6
Electronic Commerce
6
Marketing
6
New product development
6
Produktentwicklung
6
Service quality
6
Brand image
5
Customer integration
5
Customer relationship management
5
Digitalisierung
5
Digitization
5
Internet marketing
5
Kundenbindungsprogramm
5
Kundenintegration
5
Loyalty program
5
Markenimage
5
Online-Marketing
5
Retail assortment
5
Sortiment
5
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11
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Article
43
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19
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Article in journal
38
Aufsatz in Zeitschrift
38
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6
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6
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English
62
Author
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Verhoef, Peter C.
Bruhn, Manfred
186
Homburg, Christian
170
Kotler, Philip
127
Kumar, V.
103
Meffert, Heribert
90
Bauer, Hans H.
71
Huber, Frank
70
Herrmann, Andreas
63
Sheth, Jagdish N.
63
Wiedmann, Klaus-Peter
61
Pepels, Werner
59
Han, Heesup
53
Kleinaltenkamp, Michael
53
Tomczak, Torsten
53
Krafft, Manfred
52
Palmatier, Robert W.
50
Vrontis, Demetris
49
Hollebeek, Linda D.
47
Piller, Frank T.
47
Stauss, Bernd
47
Keller, Kevin Lane
45
Albers, Sönke
42
Belz, Christian
42
Esch, Franz-Rudolf
42
Kirchgeorg, Manfred
42
Backhaus, Klaus
41
Diller, Hermann
40
Mattila, Anna S.
40
Gil Saura, Irene
39
Ahlert, Dieter
38
Burmann, Christoph
38
Madhani, Pankaj M.
38
Grewal, Dhruv
36
Hippner, Hajo
36
Reinecke, Sven
36
Wilde, Klaus D.
36
Helmke, Stefan
35
Loureiro, Sandra Maria Correia
35
Grönroos, Christian
34
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Erasmus Research Institute of Management
2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
ERIM report series research in management
4
Journal of retailing
4
Journal of marketing
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
European management journal
2
Journal of retailing and consumer services
2
Customer engagement : contemporary issues and challenges
1
ERIM Report Series Reference
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Routledge companion to strategic marketing
1
Tinbergen Institute research series
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
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ECONIS (ZBW)
62
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62
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1
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
2
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
3
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
4
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
5
Customer experience creation in today's digital world
Verhoef, Peter C.
- In:
The Routledge companion to strategic marketing
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012498440
Saved in:
6
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
7
Creating value with data analytics in marketing : mastering data science
Verhoef, Peter C.
;
Kooge, Edwin
;
Walk, Natasha
; …
-
2022
-
Second edition
and specialists of data analytics, marketing research, marketing
management
, and customer relationship
management
. Online …
Persistent link: https://www.econbiz.de/10012542862
Saved in:
8
Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
Prins, R.
-
2013
The study investigates the effects of direct and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications concern both specific new service advertising and brand advertising from both the focal supplier and competitors....
Persistent link: https://www.econbiz.de/10012753392
Saved in:
9
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
10
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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