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~person:"Verhoef, Peter C."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Verhoef, Peter C.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
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2
Der nichtlineare Zusammenhang zwischen Einstellungen und Verhalten : Verbraucher mit einem ausgeprägten Umweltbewusstsein verhalten sich auch umweltbewusst
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10003701315
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