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~person:"Verhoef, Peter C."
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Verhoef, Peter C.
Bruhn, Manfred
42
Homburg, Christian
29
Stauss, Bernd
23
Töpfer, Armin
23
Helmke, Stefan
20
Uebel, Matthias
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Georgi, Dominik
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Wilde, Klaus D.
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Link, Jörg
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Piller, Frank T.
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Bauer, Hans H.
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Huber, Frank
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Ratten, Vanessa
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Ahlert, Dieter
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Diller, Hermann
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Günter, Bernd
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Herrmann, Andreas
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Kleinaltenkamp, Michael
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Meffert, Heribert
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Reinartz, Werner J.
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Belz, Christian
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Büttgen, Marion
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Keuper, Frank
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Matzler, Kurt
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Fournier, Susan
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Rennhak, Carsten
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Buhl, Hans Ulrich
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Customer engagement : contemporary issues and challenges
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Handbook of marketing strategy
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Handbook of research on customer equity in marketing
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Marketing accountability for marketing and non-marketing outcomes
1
The Routledge companion to strategic marketing
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
2
Customer experience creation in today's digital world
Verhoef, Peter C.
- In:
The Routledge companion to strategic marketing
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012498440
Saved in:
3
Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 21-52)
.
2016
Persistent link: https://www.econbiz.de/10011430574
Saved in:
4
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
5
Multichannel customer management strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
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