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~person:"Viswanathan, Siva"
~subject:"Search engine"
~type_genre:"Aufsatz in Zeitschrift"
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Viswanathan, Siva
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Information systems research : ISR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
2
Competing "creatively" in sponsored search markets : the effect of rank, differentiation strategy, and competition on performance
Animesh, Animesh
;
Viswanathan, Siva
;
Agarwal, Ritu
- In:
Information systems research : ISR
22
(
2011
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009007130
Saved in:
3
Quality uncertainty and the performance of online sponsored search markets: an empirical investigation
Animesh, Animesh
;
Ramachandran, Vandana
;
Viswanathan, Siva
- In:
Information systems research : ISR
21
(
2010
)
1
,
pp. 190-201
Persistent link: https://www.econbiz.de/10003967689
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