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~person:"Voeth, Markus"
~subject:"Cultural identity"
~subject:"Theorie"
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Search: subject:"International marketing"
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Cultural identity
Theorie
Internationales Marketing
16
International marketing
9
International market entry
6
Internationaler Markteintritt
6
Lehrbuch
6
Marketing management
6
Marketingmanagement
6
Theory
5
Deutschland
4
Germany
4
Betriebswirtschaftslehre
2
Brand management
2
Business economics
2
Markenführung
2
Distribution channel
1
Export marketing
1
Globalisierung
1
Globalization
1
International competition
1
Internationaler Wettbewerb
1
Preismanagement
1
Pricing strategy
1
Vertriebsweg
1
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5
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German
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Voeth, Markus
Mooij, Marieke K. de
13
Sander, Matthias
11
Meissner, Hans Günther
7
Swoboda, Bernhard
7
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Usunier, Jean-Claude
6
Backhaus, Klaus
5
Büschken, Joachim
5
Cleveland, Mark
5
Laroche, Michel
5
Manrai, Ajay K.
5
Meffert, Heribert
5
Müller, Stefan
5
Schramm-Klein, Hanna
5
Teng, Lefa
5
Torelli, Carlos J.
5
Zentes, Joachim
5
Bartikowski, Boris
4
Batra, Rajeev
4
Diehl, Sandra
4
Gelbrich, Katja
4
Helm, Roland
4
Hildebrandt, Lutz
4
Hünerberg, Reinhard
4
Johansson, Johny K.
4
Keegan, Warren J.
4
Keh, Hean Tat
4
Kotabe, Masaaki
4
McCarthy, Edmund Jerome
4
Mueller, Barbara
4
Papadopoulos, Nicolas G.
4
Perreault, William D.
4
Samiee, Saeed
4
Sinkovics, Rudolf R.
4
Steenkamp, Jan-Benedict E. M.
4
Terlutter, Ralf
4
Bauer, Erich
3
Bolz, Joachim
3
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ECONIS (ZBW)
5
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1
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
2
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
3
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
4
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001401271
Saved in:
5
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000659572
Saved in:
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