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~person:"Voeth, Markus"
~subject:"Supplier relationship management"
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Search: subject_exact:"Business-to-business relationship"
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Supplier relationship management
B-to-B-Marketing
16
Business-to-business marketing
16
Deutschland
6
Germany
6
Lieferantenmanagement
6
Investitionsgütermarketing
5
Bundling strategy
3
Leistungsbündel
3
Theorie
3
Theory
3
Erfolgsfaktor
2
Industrial goods
2
Industriegüter
2
Marketing theory
2
Marketingtheorie
2
Negotiations
2
Success factor
2
Verhandlungen
2
Advertising effects
1
Bargaining theory
1
Brand
1
Business-to-Business-Marketing
1
Competitive advantage
1
Controlling
1
Empirical method
1
Empirische Methode
1
Event marketing
1
Event-Marketing
1
Implementation
1
Industrieprodukt
1
Innovationsmanagement
1
Management control
1
Markenartikel
1
Marketing
1
Negotiation management
1
Negotiation success
1
Negotiation techniques
1
Performance measurement
1
Performance-Messung
1
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German
5
English
1
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Voeth, Markus
Svensson, Göran
19
Kleinaltenkamp, Michael
16
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Keränen, Joona
8
Jacob, Frank
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Holmlund, Maria
5
Homburg, Christian
5
Høgevold, Nils
5
Jalkala, Anne
5
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Innovatives Industriegütermarketing
1
Journal of business economics : JBE
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
All
ECONIS (ZBW)
6
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1
Improving negotiation success in B2B sales organizations : is structured negotiation management a success factor?
Mayer, Markus
;
Voeth, Markus
- In:
Journal of business economics : JBE
92
(
2022
)
2
,
pp. 163-196
Persistent link: https://www.econbiz.de/10013187195
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
3
Der Einsatz von Testimonials in der Business-to-Business-Kommunikation
Voeth, Markus
;
Niederauer, Christian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10003719836
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
5
Entwicklungslinien im Industriegütermarketing
Voeth, Markus
- In:
Innovatives Industriegütermarketing
,
(pp. 1-16)
.
2007
Persistent link: https://www.econbiz.de/10003784652
Saved in:
6
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
Saved in:
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