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~person:"Voorveld, Hilde A. M."
~subject:"Relationship marketing"
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Brand image
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Voorveld, Hilde A. M.
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The journal of brand management : an international journal
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Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
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