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~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Fußball"
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Brand management
Fußball
Innovation
39
Innovation management
35
Innovationsmanagement
35
Marketing management
29
Marketingmanagement
29
Strategisches Management
26
Beziehungsmarketing
25
Consumer behaviour
25
Konsumentenverhalten
25
Relationship marketing
25
Strategic management
25
Knowledge management
24
Firm performance
23
Markenführung
23
Unternehmenserfolg
23
Wissensmanagement
22
KMU
21
SME
21
Organisatorischer Wandel
20
Organizational change
20
Welt
20
World
20
Sustainability
19
Nachhaltigkeit
18
Multinationales Unternehmen
16
Transnational corporation
16
Coronavirus
15
Corporate Social Responsibility
15
Corporate social responsibility
15
Italy
15
Nachhaltige Entwicklung
15
Sustainable development
15
Football
14
Cyprus
13
Führungsstil
13
Italien
13
Leadership style
13
Entrepreneurship
12
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3
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Article
31
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1
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32
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32
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1
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1
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English
32
Author
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Vrontis, Demetris
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
77
Melewar, T. C.
72
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
43
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bruhn, Manfred
39
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Phau, Ian
37
Bauer, Hans H.
33
Foroudi, Pantea
33
Fournier, Susan
33
Uggla, Henrik
33
Wiedmann, Klaus-Peter
31
Romaniuk, Jenni
30
Schmidt, Holger J.
30
Christodoulides, George
29
Iglesias, Oriol
29
Ind, Nicholas
29
Gupta, Suraksha
28
Ko, Eunju
28
Sattler, Henrik
28
Veloutsou, Cleopatra
28
Guzman, Francisco
27
MacInnis, Deborah J.
27
Tomczak, Torsten
27
Kernstock, Joachim
26
Schroeder, Jonathan E.
26
Han, Heesup
25
King, Ceridwyn
25
Langner, Tobias
25
Park, C. Whan
25
Swoboda, Bernhard
25
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Published in...
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Journal for global business advancement : JGBA
6
Journal of transnational management : the official journal of the International Management Development Association
3
International journal of organizational analysis
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Accounting, auditing & accountability journal
1
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Journal for international business and entrepreneurship development
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of Asia Business Studies
1
Journal of customer behaviour
1
Journal of global marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of services marketing
1
The marketing review
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ECONIS (ZBW)
32
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32
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
A holistic strategic perspective of football industry stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
3
,
pp. 349-377
Persistent link: https://www.econbiz.de/10013478512
Saved in:
4
The contemporary football industry : a value-based analysis of social, business structural and organisational stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Accounting, auditing & accountability journal
37
(
2024
)
2
,
pp. 552-585
Persistent link: https://www.econbiz.de/10014514579
Saved in:
5
Football industry strategic contextualisation and developmental choices : the case of Cyprus, EU
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014308964
Saved in:
6
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
7
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
8
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
9
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
10
Strategic sport sponsorship
management
: a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
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