WELLNER, KONSTANTIN; HERSTATT, CORNELIUS - In: International Journal of Innovation Management (ijim) 18 (2014) 06, pp. 1440014-1
The existing research on the behaviour of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analysed whether important determinants of user innovator...