//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Waiguny, Martin K. J."
~subject:"Consumer behaviour"
~subject:"E-Learning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
E-Learning
Computerspiel
6
Video game
6
Advertising effects
4
Werbewirkung
4
Children
3
Internet marketing
3
Kinder
3
Online-Marketing
3
Advertising
2
Konsumentenverhalten
2
Werbung
2
Advergames
1
Advertising literacy
1
Advertising media
1
Brand image
1
Brand management
1
E-learning
1
Europa
1
Europe
1
Fernsehwerbung
1
Food
1
Food retailing
1
Gewalt
1
Interactive media
1
Interaktive Medien
1
Jugendliche
1
Knowledge
1
Knowledge management
1
Lebensmittel
1
Lebensmitteleinzelhandel
1
Markenführung
1
Markenimage
1
Persuasion knowledge
1
Presence
1
Psychology of advertising
1
Spillover effect
1
Spillover-Effekt
1
Target group
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Waiguny, Martin K. J.
Sreejesh, S.
8
Vashisht, Devika
7
Dwyer, Brendan
6
Dwivedi, Yogesh Kumar
5
Buchanan-Oliver, Margo
4
Ghosh, Tathagata
4
Kim, Yongjae
4
Seo, Yuri
4
Bellman, Steven
3
Borowiecki, Karol Jan
3
Drayer, Joris
3
Evans, Nathaniel J.
3
Gandhi, Ashvin
3
Giuliano, Paola
3
Guan, Eric
3
Hwang, Yongjin
3
Kaimann, Daniel
3
Keefer, Quinn Andrew Wesley
3
Khosrowpour, Mehdi
3
Kim, Sang Jin
3
Ko, Yong Jae
3
McDonald, Chase
3
Pagel, Michaela
3
Tasoff, Joshua
3
Badrinarayanan, Vishag A.
2
Barnes, Stuart
2
Barsky, Jonathan
2
Bassiouni, Dina H.
2
Cauberghe, Veroline
2
Choi, Jeonghye
2
Chovancová, Miloslava
2
Cox, Joe
2
Dardis, Frank E.
2
Davis, Robert
2
Denegri-Knott, Janice
2
Dens, Nathalie
2
Fam, Kim Shyan
2
Flavián Blanco, Carlos
2
Goli, Mahendar
2
more ...
less ...
Published in...
All
International journal of entrepreneurial venturing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
2
Investigating the entertainment-persuasion link : can educational games influence attitudes toward products?
Waiguny, Martin K. J.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 173-186)
.
2013
Persistent link: https://www.econbiz.de/10009773037
Saved in:
3
The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Waiguny, Martin K. J.
;
Terlutter, Ralf
;
Zaglia, Melanie E.
- In:
International journal of entrepreneurial venturing
3
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009422240
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->