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~person:"Walcher, Dominik"
~subject:"Handelsmarke"
~subject:"Innovationsmanagement"
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Handelsmarke
Innovationsmanagement
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Community-based Innovation bei adidas
Walcher, Dominik
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 89-105)
.
2008
Persistent link: https://www.econbiz.de/10003709956
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