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~person:"Walker, Orville C."
~source:"usbk"
~subject:"Marketing"
~subject:"USA"
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Walker, Orville C.
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1
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
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2
Marketing management : a strategic decision-making approach
Mullins, John W.
-
2009
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004939117
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3
Marketing management : a strategic decision-making approach
Mullins, John W.
-
2008
-
6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580
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4
Marketing strategy : a decision-focused approach
Walker, Orville C.
(
contributor
)
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10004896634
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5
Marketing strategy : a decision-focused approach
Walker, Orville C.
(
contributor
)
-
2006
-
5. ed.
Persistent link: https://www.econbiz.de/10004825025
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