//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Walker, Orville C."
~subject:"Marketingmanagement"
~type:"book"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing management
14
Management
11
Marketing
9
Marketing theory
9
Marketingtheorie
9
Theorie
7
Theory
7
Marketingstrategie
6
Sales-promotion
3
Salespeople
3
Verkauf
3
Verkaufspersonal
3
Entscheidungsfindung
2
Kaufleute
2
Merchants
2
Sales promotion
2
Selling
2
Strategic planning
2
Strategische Planung
2
Strategisches Management
2
Verkaufsförderung
2
Controlling
1
Decision
1
Entscheidung
1
Leadership
1
Management control
1
New product development
1
Organisationsstruktur
1
Organizational structure
1
Personalführung
1
Physical distribution
1
Produktentwicklung
1
Project management
1
Projektmanagement
1
Strategic management
1
Vertrieb
1
Vertriebsorganisation
1
more ...
less ...
Type of publication
All
Book / Working Paper
Article
1
Type of publication (narrower categories)
All
Lehrbuch
10
Textbook
8
Bibliographie
2
Glossar enthalten
2
Glossary included
2
CD-ROM, DVD
1
Language
All
English
17
Undetermined
1
Author
All
Walker, Orville C.
Kotler, Philip
106
Bruhn, Manfred
65
Homburg, Christian
56
Meffert, Heribert
54
Pepels, Werner
44
Keller, Kevin Lane
33
Backhaus, Klaus
31
Tomczak, Torsten
31
Sheth, Jagdish N.
28
Kerin, Roger A.
27
Kirchgeorg, Manfred
26
Peter, Jerome Paul
25
Kleinaltenkamp, Michael
22
Kuß, Alfred
22
Armstrong, Gary
21
Burmann, Christoph
21
Fritz, Wolfgang
21
Fantapié Altobelli, Claudia
20
Hartley, Steven W.
20
Albers, Sönke
19
Piercy, Nigel
19
Sander, Matthias
19
Berndt, Ralph
18
Drees, Norbert
18
Esch, Franz-Rudolf
18
Reinecke, Sven
18
Kotabe, Masaaki
17
Krohmer, Harley
17
McDonald, Malcolm
17
Wiedmann, Klaus-Peter
17
Aaker, David A.
15
Ahlert, Dieter
15
Bauer, Hans H.
15
Perreault, William D.
15
Donnelly, James H.
14
Huber, Frank
14
Hutt, Michael D.
14
Madhani, Pankaj M.
14
McCarthy, Edmund Jerome
14
more ...
less ...
Published in...
All
McGraw-Hill/Irwin series in marketing
3
The Irwin series in marketing
2
McGraw-Hill Irwin series in marketing
1
McGraw-Hill/Irwin series in management
1
Mcgraw-Hill / Irwin series in marketing
1
Source
All
ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
management
: a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed
Persistent link: https://www.econbiz.de/10009517183
Saved in:
2
Churchill/Ford/Walker's Sales force
management
Johnston, Mark W.
;
Marshall, Greg W.
;
Churchill, Gilbert A.
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
Saved in:
3
Marketing
management
: a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10003344579
Saved in:
4
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2014
-
8th ed
Persistent link: https://www.econbiz.de/10009718795
Saved in:
5
Marketing
management
: a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
6
Churchill/Ford/Walker's Sales force
management
Johnston, Mark W.
;
Ford, Neil M.
-
2003
-
7. ed
Persistent link: https://www.econbiz.de/10001665341
Saved in:
7
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2011
-
7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
Saved in:
8
Marketing
management
: a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2010
-
7th ed., international ed.
The marketing
management
process -- The marketing implications of corporate and business strategies -- Understanding …
Persistent link: https://www.econbiz.de/10003848859
Saved in:
9
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10003598560
Saved in:
10
Marketing
management
: a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->