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~person:"Wallace, Elaine"
~subject:"Virales Marketing"
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Virales Marketing
Social Web
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10
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8
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Viral marketing
6
Brand
5
Brand image
5
Markenartikel
5
Markenimage
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Brand management
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Markenführung
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Altruismus
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Brand love
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Brand loyalty
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Fundraising
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Irland
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Online-Marketing
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Relationship marketing
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Self-esteem
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Self-expressive brands
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Social relations
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Soziale Beziehungen
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Advocacy
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Age group
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Attention to social comparison information
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Behavioral economics
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Wallace, Elaine
Law, Chun Hung Roberts
13
Filieri, Raffaele
8
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Lu, Shijie
7
Schweidel, David A.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Dwivedi, Yogesh Kumar
6
Gopinath, Shyam
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Liang, Sai
6
Moe, Wendy W.
6
Scott, David Meerman
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Hager, Anselm
5
Hong, Yili
5
Kim, Juran
5
Liu, Yong
5
Ranaweera, Chatura
5
Rita, Paulo
5
Stephen, Andrew T.
5
Wang, Qi
5
Wang, Xin
5
Adeola, Ogechi
4
Alavi, Shirin
4
Bartov, Eli
4
Bilal, Muhammad
4
Buil, Isabel
4
Buttle, Francis A.
4
Chen, Xingyu
4
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The journal of product & brand management
3
European journal of marketing : EJM
1
Journal of advertising research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
3
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
4
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
5
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
6
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
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