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~person:"Walsh, Gianfranco"
~subject:"Brand image"
~subject:"Deutschland"
~subject:"Innovation"
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Search: subject:"Consumer behaviour"
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Brand image
Deutschland
Innovation
Consumer behaviour
51
Konsumentenverhalten
51
Germany
13
Beziehungsmarketing
12
Relationship marketing
12
Brand management
7
Markenführung
7
E-commerce
6
Electronic Commerce
6
Customer satisfaction
5
Decision under uncertainty
5
Entscheidung unter Unsicherheit
5
Kundenzufriedenheit
5
Market research
5
Marktforschung
5
Measurement
5
Messung
5
Brand
4
Markenartikel
4
Markenimage
4
Cluster analysis
3
Clusteranalyse
3
Cognition
3
Cultural identity
3
Customer service
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
Emotion
3
Information behaviour
3
Informationsverhalten
3
Kognition
3
Kulturelle Identität
3
Kundenservice
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Meinung
3
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2
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18
Aufsatz in Zeitschrift
18
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
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German
11
English
9
Author
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Walsh, Gianfranco
Bauer, Hans H.
55
Huber, Frank
55
Wiedmann, Klaus-Peter
40
Gierl, Heribert
29
Phau, Ian
28
Diamantopoulos, Adamantios
26
Spiller, Achim
26
Loureiro, Sandra Maria Correia
25
Swoboda, Bernhard
25
Gerpott, Torsten J.
23
Herrmann, Andreas
23
Han, Heesup
20
Bang, Nguyen
19
Gröppel-Klein, Andrea
19
Usman, Osly
19
Melewar, T. C.
18
Roosen, Jutta
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Sauer, Nicola E.
17
Ekinci, Yuksel
15
Foscht, Thomas
15
Burmann, Christoph
14
Diller, Hermann
14
Helm, Roland
14
Herrmann, Roland
14
Sarkar, Juhi Gahlot
14
Wildner, Raimund
14
Dwivedi, Yogesh Kumar
13
Frondel, Manuel
13
Heidenreich, Sven
13
Hildebrandt, Lutz
13
Johnson, Lester W.
13
Kenning, Peter
13
MacInnis, Deborah J.
13
Madlener, Reinhard
13
Meyer, Frederik
13
Paul, Justin
13
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Jahrbuch der Absatz- und Verbrauchsforschung
4
Marketing : ZFP ; journal of research and management
4
Journal of business research : JBR
2
European retail research
1
Gabler Edition Wissenschaft
1
International journal of markets and business systems
1
International marketing review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research : JSR
1
Journal of vacation marketing : an international journal
1
Schriftenreihe Marketing, Management
1
The journal of product & brand management
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
20
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1
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
2
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
3
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
4
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
5
Investigating consumer confusion proneness cross-culturally : empirical evidence from the USA, Germany, and Thailand
Walsh, Gianfranco
;
Lindridge, Andrew
;
Mitchell, …
- In:
International journal of markets and business systems
2
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011715890
Saved in:
6
Consumer fear of online identity theft : scale development and validation
Hille, Patrick
;
Walsh, Gianfranco
;
Cleveland, Mark
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
Saved in:
7
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
8
Purchasing vacation packages through shop-at-home television programs : an analysis of consumers' consumption motives
Walsh, Gianfranco
;
Gwinner, Kevin P.
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10003830907
Saved in:
9
Measurement of attitude toward private labels: a replication and extension
Kilian, Thomas
;
Walsh, Gianfranco
;
Buxel, Holger
- In:
European retail research
22
(
2008
),
pp. 69-85
Persistent link: https://www.econbiz.de/10003818167
Saved in:
10
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
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