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~person:"Walsh, Gianfranco"
~subject:"Fuzzy sets"
~subject:"Market research"
~subject:"Market segmentation"
~subject:"Regional development"
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Walsh, Gianfranco
Tkaczynski, Aaron
7
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Disegna, Marta
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European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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A segmentation of adolescent online users and shoppers
Hill, William W.
;
Beatty, Shraron E.
;
Walsh, Gianfranco
- In:
The journal of services marketing
27
(
2013
)
5
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010127942
Saved in:
2
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
Saved in:
3
Kundenzufriedenheit und Kundenbindung als Grundlage der Zielgruppenbildung im Dienstleistungssektor
Walsh, Gianfranco
;
Niermann, Stefan
;
Klee, Alexander
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10003701317
Saved in:
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