//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Walters, David"
~subject:"Brand image"
~subject:"Strategic management"
~subject:"Success factor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationspolitik im Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Strategic management
Success factor
Marketing management
7
Marketingmanagement
7
Strategisches Management
5
USA
3
United States
3
Cost management
2
Decision
2
Entscheidung
2
Kostenmanagement
2
Market structure
2
Marketing
2
Marktstruktur
2
Shareholder Value
2
Shareholder value
2
Theorie
2
Theory
2
Absatz
1
Einzelhandel
1
Retail trade
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Arbeitspapier
5
Working Paper
5
Language
All
English
5
Author
All
Walters, David
Bruhn, Manfred
12
Esch, Franz-Rudolf
11
Langner, Tobias
10
Wiedmann, Klaus-Peter
10
Pfeffermann, Nicole
9
Piercy, Nigel
9
Homburg, Christian
8
Keller, Kevin Lane
8
Aaker, David A.
7
Cravens, David W.
7
Kotler, Philip
7
Melewar, T. C.
7
Bauer, Hans H.
6
Laukkanen, Tommi
6
Narang, Shanker
6
O'Cass, Aron
6
Day, George S.
5
Fritz, Wolfgang
5
Hirvonen, Saku
5
Hunt, Shelby D.
5
Krohmer, Harley
5
Lane, Nikala
5
Tikkanen, Henrikki
5
Vrontis, Demetris
5
Zupancic, Dirk
5
Šerić, Maja
5
Bang Nguyen Viet
4
Bolz, Heinrich
4
Calantone, Roger J.
4
Dannenberg, Holger
4
Didonet, Simone Regina
4
Emrich, Christin
4
Foroudi, Pantea
4
Hippner, Hajo
4
Hülsmann, Michael
4
Johnson, Jean L.
4
Kreutzer, Ralf T.
4
Merkle, Wolfgang
4
Morgan, Neil A.
4
more ...
less ...
Institution
All
Macquarie University / Department of Economics
2
Published in...
All
Macquarie economics research papers
5
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000957447
Saved in:
2
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000622215
Saved in:
3
Differentiation and value strategy : issues for the marketing operations management interface
Walters, David
-
1997
Persistent link: https://www.econbiz.de/10000645000
Saved in:
4
The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000920697
Saved in:
5
The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000601825
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->