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~person:"Wang, Hui-Chih"
~subject:"Youth"
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Wang, Hui-Chih
Suci, Afred
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International journal of emerging markets
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Marketing intelligence & planning
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Promoting a heritage product to domestic youth markets : should it be localized?
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
International journal of emerging markets
18
(
2023
)
12
,
pp. 6015-6036
Persistent link: https://www.econbiz.de/10014462130
Saved in:
2
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
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