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~person:"Wang, Kuo-Ching"
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Holiday behaviour
4
Urlaubsverhalten
4
Advertising effects
3
Package tour
3
Pauschaltourismus
3
Werbewirkung
3
China
2
Consumer behaviour
2
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2
South Korea
2
Südkorea
2
Taiwan
2
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1
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Air transport
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Chinese (People)
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Group package tour (GPT)
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16
English
9
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Wang, Kuo-Ching
Agrusa, Jerome
4
Chen, Wen-Yu
4
Chou, Shu-Hui
4
Hsieh, An-Tien
4
Kim, Seongseop
4
Jao, Po-Chen
3
Jao, Po-chen
3
Kim, Samuel Seongseop
3
Lin, Chin-Tsai
3
Lin, Yu-Shan
3
Su, Che-Jen
3
Tsai, Hsin-Yi
3
Guo, Yingzhi
2
Hsu, Mei-Ting
2
Lin, Ching-Wen
2
Ma, Ai-Ping
2
Ahn, Tae Hong
1
Ahn, Tae-hong
1
Chan, Hsi-chen
1
Chen, Wen-yu
1
Choi, Sangsoo
1
Chung, Chia-hsun
1
Gao, Yang
1
Guo, Ying-Zhi
1
Guo, Ying-zhi
1
Hsu, Mei-ting
1
Huan, Tzung-Cheng
1
Jhu, Wan-Ting
1
Kim, Seongseop (Sam)
1
Kim, Youngmi
1
Lin, Chin-tsai
1
Lin, Ching-wen
1
Ma, Ai-ping
1
Timothy, Dallen J.
1
Tsai, Chien-Wen
1
Yeh, Yi-Chun
1
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Rheinische Friedrich-Wilhelms-Universität Bonn
1
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Tourism management : research, policies, practice
6
Journal of business research : JBR
4
International journal of hospitality management
3
The service industries journal
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of Business Research
2
Journal of travel and tourism marketing
2
Annals of tourism research : ATR ; a social sciences journal
1
International journal of contemporary hospitality management
1
The Service Industries Journal
1
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OLC EcoSci
13
ECONIS (ZBW)
10
RePEc
3
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1
Unternehmensübernahmen nach taiwanesischem und deutschem Recht mit besonderer Berücksichtigung der Pflichten des Vorstands der Aktiengesellschaft bei öffentlichen Angeboten
Wang, Kuo-Ching
-
2015
Persistent link: https://www.econbiz.de/10011454824
Saved in:
2
The best match-up of airline advertising endorsement and flight safety message
Kim, Seongseop
;
Wang, Kuo-Ching
;
Jhu, Wan-Ting
;
Gao, Yang
- In:
International journal of contemporary hospitality management
28
(
2016
)
11
,
pp. 2533-2552
Persistent link: https://www.econbiz.de/10011641562
Saved in:
3
Seniors' perceptions of service features on outbound group package tours
Wang, Kuo-Ching
;
Ma, Ai-ping
;
Hsu, Mei-ting
;
Jao, Po-chen
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1021-1027
Persistent link: https://www.econbiz.de/10009755371
Saved in:
4
Which endorser and content are most influential in Korean restaurant promotions?
Kim, Seongseop
;
Wang, Kuo-Ching
;
Ahn, Tae-hong
- In:
International journal of hospitality management
33
(
2013
),
pp. 208-218
Persistent link: https://www.econbiz.de/10009746391
Saved in:
5
Mainland Chinese tourists to Hawaii : their characteristics and preferences
Agrusa, Jerome
;
Kim, Seongseop
;
Wang, Kuo-Ching
- In:
Journal of travel and tourism marketing
28
(
2011
)
3
,
pp. 261-278
Persistent link: https://www.econbiz.de/10009272081
Saved in:
6
Group package tour leader's intrinsic risks
Wang, Kuo-Ching
;
Jao, Po-chen
;
Chan, Hsi-chen
;
Chung, …
- In:
Annals of tourism research : ATR ; a social sciences journal
37
(
2010
)
1
,
pp. 154-179
Persistent link: https://www.econbiz.de/10009534535
Saved in:
7
The role of family decision makers in festival tourism
Kim, Seongseop
;
Choi, Sangsoo
;
Agrusa, Jerome
;
Wang, …
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 308-318
Persistent link: https://www.econbiz.de/10003971460
Saved in:
8
Exploring attractive messages in group package tour newspaper advertisements
Wang, Kuo-Ching
;
Jao, Po-chen
;
Lin, Yu-Shan
;
Guo, Ying-zhi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 843-862
Persistent link: https://www.econbiz.de/10003916086
Saved in:
9
Female tour leaders as advertising endorsers
Lin, Chin-tsai
;
Wang, Kuo-Ching
;
Chen, Wen-yu
- In:
The service industries journal
28
(
2008
)
9/10
,
pp. 1265-1275
Persistent link: https://www.econbiz.de/10003802365
Saved in:
10
More information, stronger effectiveness? : different group package tour advertising components on web page
Wang, Kuo-Ching
;
Chou, Shu-Hui
;
Su, Che-Jen
;
Tsai, Hsin-Yi
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 382-387
Persistent link: https://www.econbiz.de/10003451433
Saved in:
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