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~person:"Wang, Tao"
~subject:"Adaptation strategy"
~subject:"Brand trust"
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Search: subject_exact:"Legitimität"
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Adaptation strategy
Brand trust
Legitimacy
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Brand image
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China
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Confidence
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Consumer behaviour
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Brand trust repair
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Country of origin image (CoI)
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Wang, Tao
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Lee, Gyehee
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Paylan, Mehmet Ali
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Semiz, Buket Bora
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The double-edged sword effect of adaptation strategy on performance : the mediation of legitimacy and synergy
Wang, Tao
;
Gao, Jie
;
Jia, Yu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
139
(
2022
),
pp. 448-456
Persistent link: https://www.econbiz.de/10013194205
Saved in:
2
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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