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~person:"Wang, Wenling"
~subject:"Brand management"
~type_genre:"Article in journal"
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Spillover of social responsibility associations in a brand portfolio
Wang, Wenling
;
Korschun, Daniel
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 596-609
Persistent link: https://www.econbiz.de/10011481831
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