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~person:"Wang, Yichuan"
~subject:"Social Web"
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Handbook of research on integrating social media into strategic marketing
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ECONIS (ZBW)
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Co-creating brand value through social commerce
Wang, Yichuan
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Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 17-34)
.
2015
Persistent link: https://www.econbiz.de/10011294623
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