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~person:"Wangenheim, Florian von"
~subject:"Lieferantenmanagement"
~type_genre:"Sammelwerk"
~type_genre:"Working Paper"
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Lieferantenmanagement
Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Germany
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Wangenheim, Florian von
Homburg, Christian
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Bruhn, Manfred
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Helmke, Stefan
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Murphy, Brian B.
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Paulssen, Marcel
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Working paper / International University in Germany, School of Business Administration
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Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von
-
2001
Persistent link: https://www.econbiz.de/10013441018
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Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001709424
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