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~person:"Warwitz, Claudius"
~person:"Wenske, Verena"
~subject:"Data Mining"
~type_genre:"Working Paper"
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Warwitz, Claudius
Wenske, Verena
Burmann, Christoph
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Einflussfaktoren auf die Konsumentenakzeptanz von Location-Aware-Advertisingmit personalisierter Ansprache
Burmann, Christoph
;
Warwitz, Claudius
-
2014
Persistent link: https://www.econbiz.de/10010258322
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