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~person:"Watchravesringkan, Kittichai"
~subject:"Markenführung"
~subject:"Tourismusmarketing"
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Search: subject:"Brand equity"
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Markenführung
Tourismusmarketing
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Consumer brand equity
2
Luxury goods
2
Luxusgüter
2
Attitude
1
Beziehungsmarketing
1
Brand
1
Brand dilution
1
Brand equity
1
Brand equity (Consumer)
1
Brand preference
1
Confidence
1
Consumer behavior
1
Consumer loyalty
1
Copycats
1
Democratization
1
Dilution
1
Global branding
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Luxury brand
1
Luxury branding
1
Markenartikel
1
Mode of acquisition
1
Online-Marketing
1
Relationship marketing
1
Renting
1
Retailing
1
SEM (Structural equation modelling)
1
Social Web
1
Social media marketing
1
Social network
1
Social networking sites
1
Social web
1
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Watchravesringkan, Kittichai
Guzman, Francisco
11
Gil Saura, Irene
9
Keller, Kevin Lane
7
Schivinski, Bruno
7
Swoboda, Bernhard
7
Šerić, Maja
7
Lévy Mangin, Jean-Pierre
6
Paul, Justin
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Christodoulides, George
5
Dwivedi, Abhishek
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Liu, Chih-Hsing
5
Mishra, Prashant
5
Roy, Sanjit
5
Wong, IpKin Anthony
5
Bang Nguyen Viet
4
Barrio-García, Salvador del
4
Berenguer Contrí, Gloria
4
Butt, Muhammad Mohsin
4
Dąbrowski, Dariusz
4
Ekinci, Yuksel
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Mishra, Abhishek
4
Pitt, Leyland F.
4
Shuv-Ami, Avichai
4
Veloutsou, Cleopatra
4
Zarantonello, Lia
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Baalbaki, Sally
3
Baghi, Ilaria
3
Bakshi, Madhupa
3
Bang, Nguyen
3
Bose, Sunny
3
Botha, Elsamari
3
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The journal of product & brand management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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Luxury brand dilution : investigating the impact of renting by Millennials on
brand
equity
Vogel, Areti T.
;
Cook, Sasikarn Chatvijit
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10012060150
Saved in:
2
Consumer evaluations of trend imitation :
brand
equity
, consumer attitudes and preference
Vogel, Areti T.
;
Watchravesringkan, Kittichai
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 516-527
Persistent link: https://www.econbiz.de/10011778302
Saved in:
3
Exploring antecedents and consequences of young consumers' perceived global
brand
equity
Frank, Phillip
;
Watchravesringkan, Kittichai
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011524056
Saved in:
4
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
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