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~person:"Waters, Richard D."
~subject:"Markenführung"
~subject:"Nonprofit marketing"
~subject:"Nonprofit-Management"
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Markenführung
Nonprofit marketing
Nonprofit-Management
Nonprofit-Marketing
6
Fundraising
2
Internet marketing
2
Nonprofit organization
2
Nonprofit-Organisation
2
Online-Marketing
2
USA
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Waters, Richard D.
Klein, Armin
15
Helmig, Bernd
10
Sargeant, Adrian
10
Wymer, Walter
10
Boenigk, Silke
7
Dietrich, Martin
7
Kotler, Philip
7
Ford, John B.
6
Mottner, Sandra
6
Tscheulin, Dieter K.
6
Adena, Maja
5
Andreasen, Alan R.
5
Bennett, Roger
5
Brömmling, Ulrich F.
5
Dolnicar, Sara
5
Glaeser, Edward L.
5
Grau, Stacy Landreth
5
Huck, Steffen
5
Meffert, Heribert
5
Schwarz, Peter
5
Won, Doyeon
5
Baaken, Thomas
4
Badelt, Christoph
4
Bekmeier-Feuerhahn, Sigrid
4
Bruhn, Manfred
4
Chapleo, Chris
4
Christa, Harald
4
Lee, Young-Joo
4
Meyer, Michael
4
Parsons, Elizabeth
4
Purtschert, Robert
4
Randle, Melanie
4
Shang, Jen
4
Simsa, Ruth
4
Urselmann, Michael
4
Becker, Annika
3
Choi, Jungsil
3
Filo, Kevin
3
Fritsch, Nina
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International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and non-profit marketing
1
Journal of nonprofit & public sector marketing
1
Journal of philanthropy and marketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
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ECONIS (ZBW)
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1
From axial codes to Z-scores : charting the diversity and scope of 25 years of
nonprofit
marketing
research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
2
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
3
Virtual stewardship in the age of new media : have nonprofit organizations' moved beyond Web 1.0 strategies?
Waters, Richard D.
;
Feneley, Kristin LeBlanc
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010388217
Saved in:
4
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
Saved in:
5
Exploring the impact of American news coverage on crisis fundraising : using media theory to explicate a new model of fundraising communication
Waters, Richard D.
;
Tindall, Natalie T. J.
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10008988052
Saved in:
6
Marketing churches on the Internet : an analysis of the dialogic potential of Christian web sites
Waters, Richard D.
;
Tindall, Natalie T. J.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10008736596
Saved in:
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