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~person:"Weiger, Welf Hermann"
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Service marketing
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Beziehungsmarketing
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Change effects
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Weiger, Welf Hermann
Rust, Roland T.
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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Experiences that matter? : the motivational experiences and business outcomes of gamified services
Wolf, Tobias
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
- In:
Journal of business research : JBR
106
(
2020
),
pp. 353-364
Persistent link: https://www.econbiz.de/10012158380
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2
Toward a theory of spirals : the dynamic relationship between organizational pride and customer-oriented behavior
Krämer, Tobias
;
Weiger, Welf Hermann
;
Gouthier, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1095-1115
Persistent link: https://www.econbiz.de/10012386866
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