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~person:"Weinberg, Peter"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
23
Konsumentenverhalten
23
Verbraucherverhalten
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Deutschland
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Theorie
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Theory
11
Germany
10
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Weinberg, Peter
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
18
Diehl, Sandra
16
Esch, Franz-Rudolf
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Pauwels, Koen
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Huber, Frank
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Muehling, Darrel D.
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Electronic retailing
1
International advertising and communication : current insights and empirical findings
1
Marktpsychologie
1
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ECONIS (ZBW)
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1
Die Beeinflussung des Konsumenten durch Absatzwege
Weinberg, Peter
;
Diehl, Sandra
-
2007
Persistent link: https://www.econbiz.de/10003427119
Saved in:
2
Retail advertising : an empirical comparison between German and French consumers
Purper, Guido
;
Weinberg, Peter
- In:
International advertising and communication : current …
,
(pp. 473-487)
.
2006
Persistent link: https://www.econbiz.de/10003378212
Saved in:
3
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
4
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
5
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
6
Vergleich der Wirkungen von realer und virtueller Ladengestaltung aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra
;
Weinberg, Peter
- In:
Electronic retailing
,
(pp. 289-314)
.
2002
Persistent link: https://www.econbiz.de/10001679124
Saved in:
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