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~person:"Weinberg, Peter"
~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
23
Konsumentenverhalten
23
Verbraucherverhalten
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Deutschland
12
Theorie
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Theory
11
Germany
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Verbraucher
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Advertising effects
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Retail marketing
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Beziehungsmarketing
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Comparison
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Weinberg, Peter
Grewal, Dhruv
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Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
21
Martínez-López, Francisco J.
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Schramm-Klein, Hanna
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Gil Saura, Irene
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Swoboda, Bernhard
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Das, Gopal
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Zielke, Stephan
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Gijsbrechts, Els
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Roggeveen, Anne L.
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Khare, Arpita
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Teller, Christoph
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Rajagopal
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Sands, Sean
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Ailawadi, Kusum L.
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Campo, Katia
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Diallo, Mbaye Fall
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Nordfält, Jens
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Brengman, Malaika
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Chintagunta, Pradeep K.
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Steinmann, Sascha
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Willems, Kim
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Bang, Nguyen
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Chebat, Jean-Charles
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Dennis, Charles
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
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ECONIS (ZBW)
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Betriebsformen des Einzelhandels : ein Wechsel von der Anbieter- zur Konsumentenperspektive
Purper, Guido
;
Weinberg, Peter
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 127-142)
.
2007
Persistent link: https://www.econbiz.de/10003468088
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2
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
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