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~person:"Weinberg, Peter"
~subject:"Marketingmanagement"
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Strategic management : new rules for Old Europe
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ECONIS (ZBW)
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Relationship marketing in European consumer goods markets: from marketing mix orientation to customer life cycle management
Terlutter, Ralf
;
Weinberg, Peter
- In:
Strategic management : new rules for Old Europe
,
(pp. 123-136)
.
2006
Persistent link: https://www.econbiz.de/10003312641
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Erlebnismarketing
Weinberg, Peter
-
1992
Persistent link: https://www.econbiz.de/10014006815
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