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~person:"Weinberger, Marc G."
~source:"econis"
~subject:"Emotion"
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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