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~person:"Weinberger, Marc G."
~source:"econis"
~subject:"Psychology of advertising"
~subject:"Social role"
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Psychology of advertising
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Advertising and violence : concepts and perspectives
1
Handbook of developments in consumer behaviour
1
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ECONIS (ZBW)
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It's just a joke : violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 45-59)
.
2015
Persistent link: https://www.econbiz.de/10010498565
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2
The rule of culture in advertising humor
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 83-117)
.
2012
Persistent link: https://www.econbiz.de/10009569463
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