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~person:"Wells, David Michael"
~subject:"Konsumentenverhalten"
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The importance of brand equity on purchasing consumer durables : an analysis of home air-conditioning systems
Seitz, Victoria
;
Razzouk, Nabil Y.
;
Wells, David Michael
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 236-242
Persistent link: https://www.econbiz.de/10003987470
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