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~person:"Werner, Steve"
~subject:"Internationales Marketing"
~subject:"Strategic management"
~subject:"Transaktionskosten"
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Internationales Marketing
Strategic management
Transaktionskosten
International market entry
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Internationaler Markteintritt
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Unternehmenserfolg
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Entry-mode Software Eclectic Theory FDI
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John H. Dunning
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Kent D. Miller
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Werner, Steve
Brouthers, Keith D.
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Brouthers, Lance Eliot
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Arens, Patrick
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Dikova, Desislava
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Eenennaam, Fred van
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Gelderman, Maarten
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International marketing ; Vol. II
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ECONIS (ZBW)
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Transaction cost-enhanced entry mode choices and firm performance
Brouthers, Keith D.
;
Brouthers, Lance Eliot
;
Werner, Steve
-
2006
Persistent link: https://www.econbiz.de/10003410744
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