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~person:"Wiedmann, Klaus-Peter"
~person:"Wind, Yoram"
~type_genre:"Collection of articles written by one author"
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Marketing management
5
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3
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Wiedmann, Klaus-Peter
Wind, Yoram
Sheth, Jagdish N.
21
Drucker, Peter F.
6
Varadarajan, Rajan
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ECONIS (ZBW)
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Contributions to the selection and implementation of standard software for CRM and electronic invoicing
Kosch, Lubov
-
2015
Customer relationship
management
, system selection, electronic invoice processes, structural equation modeling, DeLone … and McLean IS success model, risk
management
, maturity model, process model. - Systemauswahl, elektronische …
Persistent link: https://www.econbiz.de/10011441909
Saved in:
2
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
3
Environmental sustainability judgment and decision making : an analysis of firm decision makers' beliefs, point of sale product arrangements, and consumers' self-regulatory mechani...
Schwabe, Maria
-
2019
Persistent link: https://www.econbiz.de/10012137879
Saved in:
4
In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing
management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
5
Modelle zur Analyse, Auswahl, Einführung und Erfolgsmessung von betrieblichen Informationssystemen
Zakhariya, Halyna
-
2015
Modelle betrieblicher Informationssysteme, Customer Relationhip
Management
, Anti-Fraud
Management
…, Drittmittelmanagement. - Information sytems models, grant
management
…
Persistent link: https://www.econbiz.de/10011441447
Saved in:
6
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
7
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
8
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
9
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
10
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
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