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~person:"Wiedmann, Klaus-Peter"
~subject:"Business-to-business marketing"
~subject:"Sportsponsoring"
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Business-to-business marketing
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Event marketing
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Wiedmann, Klaus-Peter
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Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven
1
Schriftenreihe Marketing Management
1
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ECONIS (ZBW)
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Multisensualität im Dienstleistungsmarketing : kurzfristiger Hype oder ein zukunftsweisendes Forschungsthema auch für den B2B-Sektor?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Management von Service Innovationen in …
,
(pp. 225-240)
.
2012
Persistent link: https://www.econbiz.de/10009514300
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2
Ambush Marketing : eine empirische Untersuchung zu den Wirkungspotentialen, Chancen und Risiken verschiedener Ambush-Strategien am Beispiel von Sportevents
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10014008808
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