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~person:"Wiedmann, Klaus-Peter"
~subject:"Luxury goods"
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Luxury goods
Beziehungsmarketing
32
Relationship marketing
32
Deutschland
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Germany
18
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
4
Electronic Commerce
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Financial services
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Finanzdienstleistung
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Kundenmanagement
4
Kundenzufriedenheit
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Marketing
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Target group
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Theorie
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Theory
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Zielgruppe
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Brand
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E-commerce
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Erfolgsfaktor
3
Markenartikel
3
Marketing management
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Marketingmanagement
3
Success factor
3
Balanced Scorecard
2
Balanced scorecard
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Bank marketing
2
Bankmarketing
2
Brand image
2
Brand management
2
Corporate reputation
2
Distance selling
2
Distanzhandel
2
Electric power industry
2
Elektrizitätswirtschaft
2
Energiewirtschaft
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Energy sector
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Firmenimage
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Luxusgüter
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Wiedmann, Klaus-Peter
Hyun, Sunghyup Sean
5
Han, Heesup
4
Ko, Eunju
4
Ozuem, Wilson
4
Ahn, Jiseon
2
Aiello, Gaetano
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Azemi, Yllka
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Bazi, Saleh
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Bhatt, Viral
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Haas, Alexander
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Hennigs, Nadine
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Klaus, Philipp
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Le, Angelina Nhat Hanh
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Line, Nathaniel D.
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Nguyen Huu Khoi
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Nobre, Helena
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Paul, Justin
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Peng, Norman
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Purohit, Sonal
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Seo, Yuri
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
2
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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