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~person:"Wiedmann, Klaus-Peter"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Marktforschung
Consumer behaviour
37
Konsumentenverhalten
37
Luxury goods
12
Luxusgüter
12
Brand management
9
Markenführung
9
Brand image
7
Deutschland
7
Germany
7
Markenimage
7
Brand
5
Markenartikel
5
Perception
5
Wahrnehmung
5
Beziehungsmarketing
4
Market research
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Automotive industry
3
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Product design
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Consumer goods marketing
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Customer perceived value
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E-commerce
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Electronic Commerce
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Emotion
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Europa
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Information behaviour
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Informationsverhalten
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Aufsatz in Zeitschrift
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German
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Wiedmann, Klaus-Peter
Hruschka, Harald
10
Belk, Russell W.
5
Dahl, Darren W.
5
Davis, Brennan
5
Du, Rex Yuxing
5
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Kamakura, Wagner A.
4
Ozanne, Julie L.
4
Pich, Christopher
4
Schwarzkopf, Stefan
4
Steiner, Winfried J.
4
Viswanathan, Madhu
4
Walsh, Gianfranco
4
Bradlow, Eric T.
3
Bruwer, Johan
3
Buxel, Holger
3
Canniford, Robin
3
Damangir, Sina
3
DeBerry-Spence, Benet
3
Dhar, Ravi
3
Eisend, Martin
3
Ekpo, Akon E.
3
Fitzsimons, Gavan J.
3
Hair, Joseph F.
3
Hill, Ronald Paul
3
Hu, Ye
3
Kannan, P. K.
3
Levy, Sidney J.
3
MacDonald, Emma K.
3
Martin, Drew
3
Morwitz, Vicki G.
3
Patrick, Vanessa M.
3
Pieters, Rik
3
Schultz, Don E.
3
Shaw, Eric H.
3
Srinivasan, Shuba
3
Wilson, Hugh
3
Zhao, Min
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Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
The journal of brand management : an international journal
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
4
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1
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
2
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
3
Die Beobachtung in der Online-Marktforschung
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
9
,
pp. 528-534
Persistent link: https://www.econbiz.de/10001784093
Saved in:
4
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
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