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~person:"Wiedmann, Klaus-Peter"
~subject:"Mobilkommunikation"
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Mobilkommunikation
Mobile Business
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Mobile Marketing
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Mobile business
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Mobile communications
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Mobile marketing
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Wiedmann, Klaus-Peter
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Handbook of research on mobile marketing management
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ECONIS (ZBW)
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Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
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2
Near Field Communication im Mobile Marketing : Einsatzmöglichkeiten und Akzeptanzchancen
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 305-325)
.
2008
Persistent link: https://www.econbiz.de/10003753457
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