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~person:"Wiedmann, Klaus-Peter"
~subject:"Sportsponsoring"
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Ambush Marketing : eine empirische Untersuchung zu den Wirkungspotentialen, Chancen und Risiken verschiedener Ambush-Strategien am Beispiel von Sportevents
Wiedmann, Klaus-Peter
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2007
Persistent link: https://www.econbiz.de/10014008808
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