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~person:"Wieseke, Jan"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Beziehungsmarketing
25
Relationship marketing
25
Customer satisfaction
11
Kundenzufriedenheit
11
Salespeople
10
Verkaufspersonal
10
Consumer behaviour
8
Konsumentenverhalten
8
Deutschland
5
Dienstleistungsqualität
5
Germany
5
Selling
5
Service quality
5
Verkauf
5
Reisevermittler
4
Travel agency
4
Employee retention
3
Mitarbeiterbindung
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
customer satisfaction
3
personal selling
3
Arbeitszufriedenheit
2
B-to-B-Marketing
2
Business-to-business marketing
2
Corporate culture
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Dienstleistungssektor
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Emotion
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Erfolgsfaktor
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Firm performance
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Job satisfaction
2
Preismanagement
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Pricing strategy
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Service industry
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Services marketing
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Wieseke, Jan
Grönroos, Christian
8
Bruhn, Manfred
7
Lusch, Robert F.
6
Stauss, Bernd
6
Vargo, Stephen L.
5
Bitner, Mary Jo
4
Helmig, Bernd
4
Huang, Ming-Hui
4
Rust, Roland T.
4
Baglieri, Enzo
3
Baron, Steve
3
Corsten, Hans
3
Gremler, Dwayne D.
3
Harris, Lloyd C.
3
Jaakkola, Elina
3
Lemon, Katherine N.
3
McColl-Kennedy, Janet R.
3
Meffert, Heribert
3
Zeithaml, Valarie A.
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Ahlert, Martin
2
Akaka, Melissa Archpru
2
Alexander Joseph Ibnu Wibowo
2
Becker, Peter
2
Benkenstein, Martin
2
Berry, Leonard L.
2
Bumbacher, Urs
2
Carrubbo, Luca
2
Conze, Oliver
2
Dev, Chekitan S.
2
Di Nauta, Primiano
2
Dressler, Matthias
2
Enke, Margit
2
Finsterwalder, Jörg
2
Freiling, Jörg
2
Furrer, Olivier
2
Gouthier, Matthias H. J.
2
Graf, Alexander
2
Gummerus, Johanna
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Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
Saved in:
2
Don't try harder : using customer inoculation to build resistance against service failures
Mikolon, Sven
;
Quaiser, Benjamin
;
Wieseke, Jan
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10011306301
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