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~person:"Wilbur, Kenneth C."
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Advertising
Advertising effects
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Fernsehen
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Television
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advertising
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Wilbur, Kenneth C.
Anderson, Simon P.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
2
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Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
2
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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