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~person:"Wilde, Klaus D."
~subject:"Computer-assisted marketing"
~subject:"Strategic management"
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Wilde, Klaus D.
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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IT-Unterstützung durch CRM-Systeme
Rentzmann, René
;
Hippner, Hajo
;
Hesse, Frank
;
Wilde, …
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 129-155)
.
2011
Persistent link: https://www.econbiz.de/10008857605
Saved in:
2
Customer Relationship Management
Hippner, Hajo
;
Martin, Stephan
;
Wilde, Klaus D.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
30
(
2001
)
8
,
pp. 417-422
Persistent link: https://www.econbiz.de/10001605069
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