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~person:"Wilken, Robert"
~subject:"Verkaufspersonal"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Case study"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Steering sales reps through cost information : an investigation into the the black box of cognitive references and negotiation behavior
Wilken, Robert
;
Cornelißen, Markus
;
Backhaus, Klaus
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003960769
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