Ingram, Thomas N.; LaForge, Raymond W.; Avila, Ramon A.; … - 2015 - 4 student edition
1. Overview of personal selling -- 2. Building the trust and sales ethics -- 3. Understanding buyers -- 4 …"SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner …. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the …