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~person:"Windrum, Paul"
~subject:"Niche marketing strategy"
~type_genre:"Aufsatz in Zeitschrift"
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Windrum, Paul
Hammervoll, Trond
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Toften, Kjell
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Heterogenous preferences and new innovation cycles in mature industries : the amateur camera industry 1955 - 1974
Windrum, Paul
- In:
Industrial and corporate change
14
(
2005
)
6
,
pp. 1043-1074
Persistent link: https://www.econbiz.de/10003239688
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Is product life cycle theory a special case? : Dominant designs and the emergence of market niches through coevolutionary-learning
Windrum, Paul
- In:
Structural change and economic dynamics : SC+ED
9
(
1998
)
1
,
pp. 109-134
Persistent link: https://www.econbiz.de/10001338359
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