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~person:"Wirtz, Bernd W."
~subject:"Erfolgsfaktor"
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Wirtz, Bernd W.
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International journal of electronic business : IJEB
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Reihe: Marketing und Medien
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ECONIS (ZBW)
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Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
2
Brand Community Management in Social Media : eine empirische Analyse zu Erfolgsfaktoren und -wirkung
Göttel, Vincent
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011890010
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