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~person:"Wirtz, Bernd W."
~subject:"Success factor"
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Success factor
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Wirtz, Bernd W.
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Der Markt : international journal of marketing
1
International journal of electronic business : IJEB
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Review of managerial science
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
2
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
3
Success factors of management consulting
Bronnenmayer, Matias
;
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Review of managerial science
10
(
2016
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10011669889
Saved in:
4
Struktur und Erfolgswirkung der Kundenbeziehungsfähigkeit
Wirtz, Bernd W.
;
Lütje, Sebastian
;
Ullrich, Sebastian
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
4
,
pp. 147-161
Persistent link: https://www.econbiz.de/10003969880
Saved in:
5
Strategies for the reduction of purchase risk as a determining factor for the success of online retailing
Wirtz, Bernd W.
;
Olderog, Torsten
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 83-104
Persistent link: https://www.econbiz.de/10003747246
Saved in:
6
Strategien zur Reduktion des Einkaufsrisikos als Determinanten des Erfolgs im Online-Handel
Wirtz, Bernd W.
;
Olderog, Torsten
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 19-41
Persistent link: https://www.econbiz.de/10003330541
Saved in:
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