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~person:"Witell, Lars"
~subject:"Bundling strategy"
~type_genre:"Case study"
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Bundling strategy
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Witell, Lars
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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Any way goes : identifying value constellations for service infusion in SMEs
Kowalkowski, Christian
;
Witell, Lars
;
Gustafsson, Anders
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10009734103
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2
Internalisation or externalisation? : examining organisational arrangements for industrial services
Kowalkowski, Christian
;
Kindström, Daniel
;
Witell, Lars
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009266593
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