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~person:"Wolfram, Catherine D."
~subject:"Loyalty program"
~type_genre:"Book section"
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Loyalty program
Breakfast cereals
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Frühstückszerealien
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Kundenbindungsprogramm
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Pricing tactics, strategies, and outcomes ; Vol. 2
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Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Nevo, Aviv
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Wolfram, Catherine D.
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2007
Persistent link: https://www.econbiz.de/10003572094
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